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Five Best Marketing Strategies to Grow Your Small Business.



Are you looking to expand your small business? You’re in the right place. Many marketing strategies can be used to help get your business started.

This article will discuss the best marketing strategies to help small businesses. These tips will help you, whether your business is new or has been around for some time.

1. Social Media Marketing

You can reach a wider audience quickly through social media platforms such as Facebook, Instagram, Tiktok, Youtube, and Twitter. You can quickly reach potential customers and followers by sharing engaging content.

Paid ads are a great way to grow your small business through social media marketing. Paid ads can be used to target your audience with pinpoint precision. This will help you get more bang for your buck.

You can ensure that your marketing account gets the best results by using guaranteed tribal loans from Heart Paydays. You can make your small business flourish with creativity and hard work.

2. Content Marketing

Content marketing is creating and providing valuable, relevant, and compatible content that attracts more people and keeps them coming back.

To grow your small business, you can use many content marketing strategies. These are five of our favorites:

  • Blog: This is a great way for your company to tell its story, connect with customers and increase your search engine ranking.
  • Create informative eBooks, white papers, and helpful and informative guides. These can be used to generate leads, build trust and credibility, and establish your brand’s position as an industry thought leader.
  • Use social media: Social media platforms such as Twitter, Facebook, and LinkedIn provide incredible opportunities for reaching new audiences and growing your business.

3. Offer Discounts and Incentives

This can be done in many ways. The most popular is to offer coupons and discounts. Customers can refer new customers by offering loyalty programs and giving them something in return.

No matter what route you take, ensure your incentives and discounts are easy to find and understand. Customers shouldn’t be confused about how they can redeem their offers.

4. SEO

SEO’s main objective is to improve your visibility in organic search engine results pages (SERPs). Your website’s rank in search engine result pages (SERPs) signifies that people are more likely to find your site and click on it.

You can improve your SEO by doing the following:

  • Use relevant keywords when researching and using them
  • Search engine optimization of your website
  • High-quality content creation
  • Backlinks to other websites

These SEO best practices will increase your chances of ranking higher on search engines and drive more visitors to your site.

5. Email Marketing

Email marketing is one of the best marketing strategies for small businesses. Regular emails can help you stay at the forefront of your customers’ minds and increase your customer base. Email marketing is affordable and simple to set up.

You will need to create a list of subscribers before starting email marketing. A sign-up page can be set up on your blog or website. Regular emails contain valuable content, such as coupon codes, discounts, and tips. Include a call to action (CTA), so subscribers can take the necessary steps.


Creating the best marketing strategy for your small company shouldn’t take long. These tips will help any business grow. Remember that it is okay to make mistakes when trying new marketing strategies. It is important to learn from your mistakes and not lose heart.

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Demographic Survey Questions Every Small Business Owner Should Ask.



Knowing your customers “who” is behind your customers is vital to your business’s success. If you’re unsure of your customer’s characteristics, it becomes more challenging to identify and ensure that you can target them with the products and services you offer. This is where the demographic survey questions fill in the gaps and reveal the customers buying from your company.

The challenge is deciding the questions to ask when conducting the form survey. There are many things to think about when creating questions, including inclusivity or your field of work, as well as the best time and place to add an online survey.

It’s good to know that creating surveys for demographics doesn’t have to be complicated. When you break down the essential elements that are part of the demographics field, you’ll be able to design surveys that help your marketing efforts, enhance the quality of your products and services, and improve overall customer satisfaction.

What are the demographic survey questions?

Demographic surveys provide insights into the demographics of your customers. For example, you can find out information about the demographics of your audience’s gender, age, ethnicity, or geographical where they live.

By asking these questions, you can better understand the character of your company’s customers. It is possible to identify trends, patterns, or purchasing habits that can help you make better, well-informed, and savvy business decisions. Around 70% of small-scale business owners claim that having customer-based data assists them in keeping customers who are currently clients.

What are the advantages of asking questions about demographics?

The invaluable insights you get from knowing who your customers are will help the business twice.

Making the buyer’s persona

Buyer personas are a fictional representation of your ideal client. Creating a buyer persona can help you identify your clients’ traits and assist you in understanding their needs and wants.

Suppose your demographics survey suggests that most of your clients are college students. You can determine their likely purchasing habits based on typical college student situations. They may have a lower budget and a more secluded lifestyle than married couples who have children.

These distinct representational factors develop and sell goods and services that will appeal to college students, thereby increasing the sales and satisfaction of customers.

Establishing trust, credibility, and confidence

Survey questions on demographics show your clients that you would like to learn more about them. What’s the reason? Because 75% of customers conduct research about brands before making contact with them. They are looking for indicators such as the authenticity and trustworthiness of the brand. Making time to ask your customers who they are shows that your company is deeply involved in its clients and is eager to enhance its services and products.

In addition, the demographic surveys must include clear explanations of how the respondents’ information will be used and who will get access to their data. When you are clear and provide transparency in your business, you create confidence with your customers.

What are inclusive demographics, and why would you want to inquire about these questions?

Inclusion is an essential aspect of being successful in the workplace today. Being an inclusive company shows respect and empathy toward a wide range of customers and employees. It shows you appreciate the opinions and thoughts of everyone and stay aware of changing society and social norms.

Demographic surveys allow you to demonstrate your business’s inclusiveness. The most common demographic questions include gender identity, preferred pronouns, race, sexual orientation, and ethnicity.

How do you pose inclusive questions? First, you should always provide an option for the participants to write their own responses on what they think they’re identifying as a problem instead of just a few choices. It’s also a good idea to provide an option for respondents to not answer a question they aren’t comfortable answering.

Also, stay up-to-date with the most current gender or sexual orientation and race terminology. It is a bit of research, but be sure to avoid words that could be deemed inappropriate or outdated. Many communities and universities have the latest glossaries of inclusive terminology that you can regularly review for direction.

  • Questions for a demographic survey that each small-scale business owner should first ask (with examples)

There are a few things that you should include in your survey of demographics regardless of what type of small-scale business you manage. These surveys provide essential data to help you create your buyer’s persona and other business objectives.

1. Gender

Gender has always been among the most talked about topics in demographics surveys, but how the question is asked and the choices to respond have changed in the last few times. Although gender in the past was solely based on the biological sex of a person today, gender is defined as an aspect of society.

Someone could be born with one gender but be able to consider themselves to be a different gender. Therefore, it is essential to be aware of this when constructing the demographic survey. To ensure that you are inclusive, you must include various options for the gender selection, as shown below.

Example Which gender are you identifying with?

  • Male
  • Female
  • Other: ______
  • Prefer not to say

2. Age

It is helpful to inquire about the age of your customers in your marketing efforts and to understand how your target audience will react to your goods and services. Age groups have different amounts of life experiences that affect their thoughts, behavior, and interactions in the environment around them. Knowing the average age of your clients will aid in understanding their thinking patterns and the best way to interact with them appropriately.

However, some people aren’t eager to disclose their age. To avoid making the person you are interviewing uncomfortable, you could provide an age range in your responses.

Example What is your age category?

  • Under 18
  • 18 to 24
  • 25 to 34
  • 35 to 44
  • 45 to 54
  • 55 and above
  • Prefer not to say

3. Ethnicity

Understanding your customers’ cultural backgrounds can help you understand their traditions, culture, and different worldviews. In turn, you will be able to be aware of how and “why” behind how a customer responds to your survey. With age, people’s heritage and shared culture frequently influence their views regarding the global world. This is particularly helpful in a country such as the U.S., which is the home of many different cultures.

The issue of ethnicity is benefited by having many answer options.

Example of a question What is your ethnicity?

  • Caucasian
  • African-American
  • Hispanic
  • Asian
  • Native American
  • Two or more
  • Other: _____
  • Prefer not to say

4. Location

Asking about customers’ locations is a highly beneficial topic in your survey since the responses will enable you to determine where your market is situated. You may already have a good idea and are amazed at where your business is flourishing and discover new ways to grow it.

Asking a customer’s address is a broad topic. There are several options to approach the issue. You can, for instance, be very general and ask what region your customer’s audience is in, or, if your business is local, you can ask them where they’re located within your state. The most effective method to address this issue is to use a drop-down menu that offers a variety of choices.

Example What is your home address?

  • Select the city/town/state you want to visit (drop-down field)

Below this area, It’s a good idea to add the “other” or “prefer not to say” option for those who don’t want to disclose where they reside.

Different types of demographic data that could be specific to an industry

Besides the usual questions for demographic surveys, it is also helpful to consider how your enterprise can influence the study. Finding out more information can assist you in achieving your small business’s goals and goals. Here are some industry-specific questions to inspire you.

1. Marital status

Marital status can inform you about a person’s current and future needs and desires. Couples with children will typically have different priorities from single individuals. Additionally, married people can include a partner in their purchasing decisions, while a single person naturally decides on their own.

It’s helpful to know this when considering expanding certain products to include married couples, like retail or food where you’re looking to develop products or services geared toward couples.

Some businesses like to broaden the scope of this question by asking if an individual taking survey has been married, divorced, or widowed. But, knowing if the respondent is married or not usually will provide you with the vital information you’ll need.

Question Example What is the status of your marriage?

  • Married
  • Single
  • Other: _____
  • Prefer not to say

2. Dependents’ number

As with marital status, they asked questions about children that can provide insight into the survey participants’ needs and wants. The answer to this question can provide information about the person’s spending routines. People with children might be more conscious of their spending, whereas those who don’t have children may have fewer budgetary restrictions. This leads you to think about your services or products’ price and how they match your client’s budgets.

If you’re working in an industry geared towards children, You might want to inquire about the age range of your dependents. You’ll be able to determine if your products or services are in the suitable age bracket for your clients’ children.

Example How many dependents do you have?

  • None
  • 1
  • 2 to 3
  • 4 or more
  • Prefer not to say

3. The level of education

Knowing your target audience’s education level can tell you a lot. In general terms, you will be able to better comprehend your target audience’s income and lifestyle habits. If you’re involved in an academic field, you must ensure your business meets your clients’ educational standards.

A person with the title of Ph.D. will be searching at different aspects of the product or service than someone with only a high school certificate. Additionally, advanced degrees may not require more explanations of certain concepts. They’ll usually be seeking more detailed explanations.

Example How do you determine your highest educational level?

  • Diploma from high school or similar
  • Associate’s degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Other: ____
  • Prefer not to say

Choosing what you must be aware of

Before you write your demographics survey, it’s a good idea to consider what you intend to accomplish with your research. What must you be aware of? Are knowing many aspects of an individual’s identity crucial to your goals in business? Sometimes, asking the right questions can be harmful rather than beneficial.

Two examples of great questions are about affiliation to a political party or religious affiliation. In certain situations, it is necessary to ask these questions. Perhaps, for instance, you are in a community-oriented industry where knowing someone’s preferences in politics could affect their decision-making on crucial issues such as education, healthcare, or the care of children.

This is also true with religion. A person’s religion or way of thinking can significantly affect their decisions. In these situations, it is essential to ask these two questions. It can help you understand how people think their community ought to operate.

But, knowing about political or religious affiliation isn’t required for other areas like the food industry. For demographic surveys, it’s recommended to focus on only the most critical questions about your company. If you don’t, you could make people feel uncomfortable about your survey, and they’ll be less likely to take it.

Don’t ask too many inquiries at the same time.

Make sure you don’t ask too many questions so that you don’t overburden your audience. You should aim for around ten questions that will take the time to answer in full. Do not forget to make more surveys available shortly, including ones that are more specific as time passes or as the goals of your business change.

Select the format you prefer.

Once you’ve figured out what to and what not to ask in a demographic questionnaire, You’ll need to decide which format your survey should be delivered in. Online surveys are a preferred option for small firms since they’re quick, affordable, accurate, and simple to use. The best part is that it’s more efficient to interpret the results of your surveys by this method, as the results are analyzed at a real-time rate as respondents provide their responses.

Furthermore, you can make online surveys available to your email list. Additionally, you can divide your lists of email subscribers by types of survey takers. This means you divide who you send your emails to by groups of individuals.

Initially, you could survey demographics by groups, for example, regular or new customers. After you’ve gathered the demographic information, you can send more specific emails based on demographics such as age and gender, location, or. The more detailed your segmented list of subscribers is, the more likely it is that the email will be exciting and relevant to your email readers.

Demographic data leads to better marketing.

The results of a demographic survey can be crucial in determining the best strategy for new advertising campaigns. If you’re unsure about your audience, it can be challenging to determine what, where, and how to promote your business. For example, knowing the age bracket of your clients can help you decide the areas you need to invest in your marketing efforts.

If your target market comprises younger people like Gen Xers or millennials, you’ll have tremendous success promoting your services and products via social platforms. But only 10% of those between 55 and 75 trust ads on social networks, so advertisements on the internet won’t be successful for them.

Demographic survey questions and your company’s needs

Demographic surveys are an excellent method of gaining details about your clients. The right questions can help you find ways to enhance your services and products and increase the satisfaction of customers. Your customers will see that your company is as committed to your customers as you are.

To begin conducting a demographic survey, get your group together and establish the objectives of your survey. What are you hoping for? Then, think about what questions can aid you in obtaining the information you require. A well-designed demographic survey includes pertinent, effective, and inclusive questions. Make sure you master these three elements, and you’ll be on your way to enhancing your small business for you and your faithful customers.

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Dimensions of Business Cards and their size guide.



What’s the dimension of an ordinary company card in terms of pixels? What is the length of a string? A card’s sizes with a company differ based on the design you select. Here’s the scoop.

What is the typical size for a business card?

A typical business card measures 3.5 inches by two inches with the option of giving one or two whiskers. The idea is to be the same size as a driver’s license or credit card and fit easily into purses and wallets.

Our most important data

This is a brief overview of the dimensions and sizes of our company cards designed by MOO. It will assist you in getting the proper measures for your design, or you can have a designer creates these for you.

MOO-sized business cards

The final size, trimmed for one of our MOO-sized commercial cards, measures 84mm by 55mm. This is 3.30″ x 2.16″ in imperial measurement.

For full-bleed images, Here are the dimensions and resolution that you require so that your images appear the best they can:

  • 1038 696 pixels (300ppi)
  • 88mm x 59mm (300ppi)
  • 46″x 2.32 3.46” x 2.32 (300ppi)

Square business cards

The attractive Square Business Cards measure approximately 65mm, or 2.55″ across both sides. So, your full-bleed designs must match the dimensions below:

  • 813 by 813 pixels (300 PPI)
  • 69mm x 69mm (300ppi)
  • 71″ 2.71″ 2.71″ (300 300 PPI)

MOO Mini Cards

If you’re seeking measurements of our well-known MOO MiniCards, they’re slimline 28mm x 70mm or 1.1″ 2.75″ x 2.75″.

With a full bleed, your image should be

  • 874 378 pixels (300dpi)
  • 74mm x 32mm (300dpi)
  • 81″ 2.81″ x 1.26″ (300dpi)

Are you rounding your corners?

If you love the look of a rounded corner and want to add soft edges to your cards, you may want to know that our standard business cards come with an edge radius of 5mm. For MiniCards, it’s 3 millimeters. Smooth.

Design templates can be downloaded for both the round-cornered and square-cornered versions of our card by visiting the template page for our product.

Design decisions

A business card will leave an impression long after the person you gave it to for a goodbye. It’s an opportunity to remind yourself of your identity and what you’re about, and you can hope that it will be the catalyst to start a beginning business connection.

Therefore, it’s natural that you’ll need to be mindful of the entirety of your design and color, font design, and layout when purchasing a new set of business cards. Regarding the size, shape, and form, there are a few questions you should consider that will make your decision easier.

Portrait or landscape?

Do you want your cards to be tall on top or slim down the middle? It’s mainly up to your taste. There is, however, an association between business landscape cards and more traditional companies such as banks, law firms, or real estate agents.

Portraits are increasing in popularity among companies of all types. However, it’s typically associated with businesses whose brand’s identity revolves around being innovative, fresh, and distinct, like technology startups, design companies, and other creative industries.

Unusual or classic?

A card that can fit the standard dimensions of around 2.5″ and 3.5″ has plenty to say about it. While it could be the norm for a few individuals, it’s preferred by many intelligent business owners since it is easily inserted into purses or wallets along with credit cards or for its neutral design that doesn’t take away from the contents on the card.

It’s also a good fit with other business cards in the holder. If you’re collecting cards at an event for networking, it’s unlikely that yours is too big or unusually shaped to be included with other business cards.

However, cards with a unique shape, such as hello Square or MiniCards, can make a statement and generate interest. A card that stands out from the norm and stands out is an ideal option for anyone who wishes to stand out, be memorable, and display their unique or creative talents.

Small or big?

Besides being unique because it’s distinctive, a vast business card also has advantages. It is an excellent option for those with lots of information that must be able to fit without appearing crowded such as an entrepreneur who has several projects in progress or an individual who provides a variety of professional offerings. Photographers, artists, and designers could opt for a giant card as they need extra space to display their work to the best advantage.

Smaller cards hold a unique space in our hearts, and the MiniCard remains one of our most well-known products. Smaller cards are smaller and lighter than larger ones, which is an affordable way to purchase your first card in case you’re new to the market.

What is the ideal card thickness to use for your business?

It’s unlikely to impact the design of your business cards in the same way as the size of your card. However, you might be interested in knowing that business cards are available in various thicknesses based on the paper you select.

Does the thickest layer always mean the most effective? Not necessarily. Many believe that, when it comes to commercial cards, the wider the card, the better it appears and feels. We’re all about the high-end, so our range begins with a hefty 350 GSM. There are other factors to consider, such as the number of cards you could accommodate into your company’s budget or the number you can fit into your wallet when socializing.

Here are the available thicknesses for MOO business cards.

The largest of the lot is Luxe, with its gorgeous matte-textured paper that has an in-between seam that is colored. At 32ptand 600 GSM, this is an actual card.

There’s Cotton that is cleverly constructed from recycled t-shirt material and offers a clean and softly-textured feel. It’s 18pt thick, 298 GSM.

Our Super is sturdy, strong, challenging, and beautiful to boot. It’s offered in Soft Touch or High Gloss finish. It’s 19pt thick, 400 GSM, and weighs around 400 grams.

Not to be left out, last but not least, the Original MOO paper stock is an upgrade over the other brands with a thickness of 16pt, 350GSM. We’re setting a new benchmark in “standard” card stock for business!

No matter what thickness you select, it’s essential to ensure that the cards you choose are strong enough to last for a long time and appear suitable, regardless of how they’re often passed around. Since we’ve picked the best paper available, you’ll have a safe choice of MOO card you select.

What about the other MOO products?

We’ve a complete listing of the minimum and recommended dimensions and pixel counts for all of our business cards and stickers, postcards, stationery, and flyers in our article on how to use your ideas.

It is also possible to look at our design templates available in Adobe Illustrator, Photoshop InDesign, and JPEG formats. They contain the bleed and cut size as well as a secure space that frames your image to ensure that nothing important falls off the edge when trimming.

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6 Growth Challenges Your Organization Will Experience (and Just how to Overcome Them).



That entrepreneur increased his revenue in two years. Below are a few of his classes learned.

Within the last few years alone, my company has tripled its revenue. Because of 2015, our revenue has become exponentially. Even as we achieved each new landmark, we skilled both possibilities and obstacles. For example, lately, dozens of mattress businesses have sprouted up, declaring they’ve produced the correct item to aid more excellent sleep.

As opposed to addressing each new company as a threat, we’ve accepted your competition because it raises overall consumer demand and challenges people to offer more excellent client education and manufacture higher-quality products.

To cultivate our company sustainably, we increased our headcount, enhanced our company techniques, and enhanced our manufacturing processes. It’s helped people assure we will adequately meet client demand and keep our brand and customer support standards.

Under, I number six challenges leaders may face as their company grows, alongside assistance that will allow you to effectively manage these changes.

1. Income flow management.

According to an analysis by CB Insights, income flow issues are the second most typical reason small companies go bust. Homeowners have to pay income to make money within a development period. Still, this notion may quickly get out of getting a handle on and put you in a precarious position.

Manage your income cautiously during these times. Turn to your channels that create consistent revenue and perform to maximize their contributions to your bottom line. Negotiate good payment phrases with companions and suppliers too.

2. Answering competition.

An exciting issue happens whenever your organization is successful–others understand the ability and enter the industry. Many small company owners are unprepared for the facts of intense competition, and they quickly lose their way in an endeavor to respond.

Focus on everything you do most useful and continue to speak your distinctive value proposition to prospects and customers.

3. Nurturing a great organizational culture.

Your organization’s lifestyle is suffering from everyone else involved with your organization. As you develop and more individuals come right into your company’s orbit, it becomes more challenging to get a handle on your lifestyle, and you risk having it derailed.

To do this well, allow your organization values information your entire conclusions and employ good people who will embrace their role as champions of the organizational culture. With allies on your side at all business levels, your lifestyle will be permitted to grow and flourish.

4. Learning when to delegate and when to obtain involvement.

There are occasions when entrepreneurs want to get personally associated with particular conclusions, such as, for example, big-picture proper preparation and employment for crucial positions. Then there are times when it is essential to delegate and trust that the manager can make the best choice for their team and the company. Every company owner must understand to acquire a sense of these conditions and step in when needed without burdening their management team.

5. Keeping up with market changes.

If your organization operates in a market with regular upheaval, you must be equipped for continuous change. Internalize the proven fact that disruption is the brand new normal and work on teaching your employees to be agile in the face area of uncertainty.

6. Choosing when to reject a strategy.

Sometimes marketing channels that looked high don’t pan out, and new product lines don’t appear as anticipated. Problems are an essential element of company development, and owners must train themselves to recognize where they arise, divert resources consequently and study these mistakes.

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